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Digital marketing is vitally important in establishing and maintaining an online reputation for any small business.

Thanks to a suite of digital marketing tools, it is now possible for small businesses to not only attract attention and secure engagement but to ensure ongoing client retention through online lead generation marketing campaigns.

This form of customer interaction has become recognised as the defining measure of success.

Those who fail to adapt to this fast-changing environment will find their market will diminish, while others prosper by taking advantage of the in-depth analysis of customer choice, and detailed oversight of competitor behavior.

The world-wide-web (www) provides very sophisticated online marketing tools for entrepreneurs, but although digital marketing tools and fancy mobile apps are only a click away, they can also be ineffective.

To help you maximise the impact of your next marketing campaign, Gurvi Movement has assembled a list of the top 12 digital marketing software tools currently available. ✔️

1. Google Analytics – A web-based analysis service provider 

Google Analytics is one of the most widely used web-based analysis marketing tools used among digital marketing agencies.

Google Analytics helps users: generate statistical analysis, track visitor traffic, identify time spent on each page, analyse user behavior, trace website reports, see how visitors interact with the website and observe conversion rates.

All this data helps in analyzing and improving content creation, website design, customer retention, conversion rates, and more.

Google Analytics will show how a business is performing, and how to achieve business goals by allowing for adjustments to a content marketing strategy. And all this detailed information is free of cost.

This is number one on our list of top 12 Digital Marketing Tools for Entrepreneurs.

2. Grammarly – A Writing Assistant

The second recommendation for the top 12 digital marketing tools for entrepreneurs is Grammarly.

Grammarly is the best online platform for avoiding errors in spelling and grammar, making the job of writing content a lot easier.

Be it emails, blog posts, essays, social media posts, or any advanced level content, Grammarly picks up every small detail and provides high-quality feedback. Having a paid account will allow for multiple participants in a marketing team to access their own individual tasks.

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